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This was no ordinary pencil. It was a pencil that grew on a tree. The Twig Pencil was the company's first product as well as the impetus for the name "Leadhead". The twig pencil was a huge success. It enjoyed nationwide distribution and could be found everywhere from small country stores to art museums to Disney World. Leadhead has since put over 70 products into the marketplace as independent inventors leading many Fortune 500 companies to enlist our idea generation services.  


Founder/CEO Leadhead Inc. 

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Wendi Ezgur checks in at four foot eleven inches of pure brainpower. Hundreds of companies have benefited from her unique ability to be strategic while pushing the limits of possibility. Helping to define the field of ideation, she is recognized as one of the top ideators in the country. 

She embodies big ideas and has helped companies in every sector from customer service companies like American Express and Capital One to the television and radio industry with The Discovery Channel, QVC and XM Radio to the restaurant and entertainment industry with Pizza Hut and Disney World to consumer packaged goods companies such as Kraft Foods, Pepsi and M&M Mars.

 Wendi speaks on innovation and has taught college courses on the subject of creativity. Since the company’s inception, Ezgur has single handedly put over 70 new products into the marketplace. “Mother of Inventions” was the title of one cover story written on Ezgur, and she is said to “double the ideas and energy” in any room”.


Insights Expert, Leadhead Inc. 

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Kellen Spadafore is an insights-enthusiast. A former Google and YouTube employee, she has had experience mining for insights and putting them into action with an array of clients across many industries, including P&G, Hilton Hotels, SC Johnson, and Mondelez. She has an MBA from the Kellogg School of Management.

Leadhead is the only company I recommend to businesses seeking help with developing innovative products and services. Wendi and her team are extraordinarily creative, yet able to balance that creative energy with sound business sense and a strong strategic outlook. Leadhead has the ability to turn an ordinary brand into an experiential brand that consumers are excited to engage with. Wendi is an ideal person to lead an ideation session. She comes prepared, and she is able to handle a wide variety of personalities and learning styles.
— Gary Kopervas, Senior VP Brand Strategy & Innovation at 20nine

What We've Achieved

  • Facilitated and participated in over 300 ideation sessions

  • Over 70 products from concept to market

  • Interviewed by Robert Jordan author of How They Did It: Billion Dollar Insights from the Heart of America

  • Keynote Speaker on Innovation and Product Development for the Institute of International Research

—-> Maybe add video of RV TRIP interview

  • Recipient of Parents Magazine Top Toy of the Year Award

  • Recipient Sesame Street Parents Award for Innovative Product of the Year

  • Commencement Speaker for University of Illinois 2019 College of Communication